No video of the projected images yet. I’ll try and get some if I have time after my meeting before my flight. I re-read what I wrote last night and realized that I didn’t describe the tear-aways in the way I wanted to. Tear-aways are very common, but the application of using them in a subway is new to me. It is the perfect place to put them. The advertiser has a captive audience and provides a way for them to take action when , depending on what is being advertised, the person’s pain is greatest.

For example, if people are riding home from work and are sick of their job, the advertisements for colleges are catching potential students when their pain is the strongest. The specific application of tear-aways in a subway along with the types of companies advertised is what I found so intriguing.

Categories: Life in General