I am in Cambridge right now for a meeting with a client tomorrow. I was riding the subway today and saw two fantastic twists on some established advertising methods. The first one is the picture below. On the bottom right corner of the poster is a tear-away for the company being advertised. I looked around the car and about 75 percent of the advertisements had these tear-aways on them. Very cool way to enable people to take action on an advertisement’s message.

The second twist I noticed was that there are screens or projectors or something like that built into the walls of tunnels and project an image onto the train windows. As the train goes by, the image is transferred from one projector to another, creating a standing image on the window of the train car. Very cool.

Both of these are great examples of advertising that really capitalizes on a captive audience. Of the subway systems I have used in the past little while (San Francisco, San Jose, Chicago, Boston, New York, and Washington DC) Boston is the only one I saw using these two methods.

By the way, I remember all four companies I saw that advertised on trains using these two methods, Minute Maid Orange Juice, Suffolk University, UMass, and Zip Cars.

Categories: Life in General